Encyclopedia Dubuque
"Encyclopedia Dubuque is the online authority for all things Dubuque, written by the people who know the city best.”
Marshall Cohen—researcher and producer, CNN
Affiliated with the Local History Network of the State Historical Society of Iowa, and the Iowa Museum Association.
SQUIRT BOTTLING COMPANY
SQUIRT BOTTLING COMPANY. In 1938 Squirt was created by Herb Bishop in Phoenix, Arizona, after experimenting with a similar citrus drink, Citrus Club. He created a new, carbonated drink which required less fruit juice and less sugar. Bishop declared that it was the "freshest, most exciting taste in the marketplace". The product received its name because the drink was claimed to "squirt" into one's mouth like a freshly squeezed grapefruit.
In 1941, a mascot named "Lil' Squirt" was introduced to the product line's marketing to personify the brand. The mascot proved useful in broadening public awareness of the product. Squirt became a popular soft drink in many parts of the country. In addition to being a popular soft drink, Squirt later established itself as a mixer in the 1950s.
Ownership of the Squirt brand changed hands several times. In 2013 it was the property of Dr. Pepper Snapple Group.
After a drastic drop in popularity, Squirt briefly regained its fame after several references to the drink in Starkid Production's A Very Potter Musical, which gained millions of views on Youtube, since its 2009 release. (Wikipedia)
The 1957 Dubuque City Directory listed 42 Main.