Encyclopedia Dubuque
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Affiliated with the Local History Network of the State Historical Society of Iowa, and the Iowa Museum Association.
LEADER OIL COMPANY
LEADER OIL COMPANY. Articles of incorporation for the company were filed in February, 1915. The business was capitalized at $50,000 and was scheduled to begin business on February 15, 1915 after $15,000 in stock was sold. Louis Kuehnle was listed as the president with Albert J. HARTIG, vice-president; L. W. Dax, secretary-treasurer; and A. F. Schrup of the SCHRUP MOTOR COMPANY and W.A. Hoyt, directors. (1)
Work began on the new plant on the Third Street Extension was being completed by May, 1915. Boosting twenty-five years of experience in the petroleum business between the president and secretary-treasurer, the company announced that it would feature "Leader" brand oils, gasoline, and greases. (2)
The company quickly proved itself eager to advertise using local firms and individuals to applaud its products. (See Pictures 1 and 2)
By 1924 its advertising showed not only the endorsements but its willingness to aggressively price its products. (See Picture 3)
For a new company, it also had the willingness to take on a slow paying customer. In 1924 Leader Oil sought a judgment of $657.56 against the DUBUQUE MOTOR EXPRESS for the amount due on its bill. (3)
The 1916-1917 White's Dubuque County Directory listed the foot of 3rd Street extension as the address.
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Source:
1. "City in Brief," Dubuque Telegraph-Herald, February 18, 1915, p. 12
2. "Work on Oil Company's Plant," Dubuque Telegraph-Herald, May 5, 1915, p. 12
3. "Judgment Sought by Leader Oil Company," Dubuque Telegraph-Herald, August 19, 1924, p. 16