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Encyclopedia Dubuque

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Affiliated with the Local History Network of the State Historical Society of Iowa, and the Iowa Museum Association.




MIDAS MUFFLER SHOP

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1720 John F. Kennedy Road. Photo: 2015
Midas-Logo.jpg

MIDAS MUFFLER SHOP. Midas, Inc. is a chain of automotive service centers headquartered in Itasca, Illinois. In the main markets of the United States and Canada, Midas stores are company-owned or franchised. In the 17 other countries in it operates, the service centers are either licensed or franchised.

In 1956 The Muffler Installation Dealers' Associated Service (M-I-D-A-S) was established by Nate H. Sherman and the first Midas Muffler opened that year in Macon, Georgia. The chain was originally known as Midas Muffler because they specialized in the replacement of mufflers.

In recent years, they have marketed themselves as Auto Service Experts, as they are capable of performing most routine and common automobile service, including brakes, fluid changes, and suspensions. The name Midas originates from the king Midas and his golden touch, hence the slogan "Trust the Midas touch".

Midas was acquired by TBC Corporation in 2012.

The 1977 through 1993 Dubuque City Directory listed 950 Dodge.