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KLYV-FM

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Tom Oglesby in the KLYV control room. Image courtesy: Paul Hemmer
Bob Welch in the KLYV control room. Image courtesy: Paul Hemmer

KLYV-FM RADIO. In July, 1982 WDBQ-KIWI ended its easy listening programming on KIWI-FM and replaced it with 'rock.' The station was renamed KLYV-FM to emphasize the station's use of live announcers. (1)

In 1984 KLYV-FM began programming several hours of music daily from compact discs, a first in the tri-state area, using "Laser Music Hours." Compact discs were believed to recreate the sound quality of studio master recordings enhancing the decibel range of their sound. (2)

In 1987 KLYV placed first in both the Arbitron (21.3) and the Birch (30.8) ratings. Compared to 1986, the radio station rose in its percentage with Arbitron, but fell in the Burch survey. (3) KLYV-FM and KAT-FM faced serious challenge with the emergence of KDFX-FM (Fox 102). (4)

John Reilly, known as "J.R." during his 7:00 p.m.-midnight shift playing records, was the founder, host, producer, and salesman of "America's Hit List." Using the Gavin Report which surveyed radio station play lists, Reilly played the top 30 hits in the nation for three hours each week. The program also featured "guests" played by Reilly's partners and friends. There were Brother Bob, a parody of television evangelists; Buffy Buxom, the secretary; Paul Hartley, an impersonation of famed broadcaster, Paul Harvey; and Zapper, the imaginary engineer of the show. The 1985 Dubuque City Directory listed 1170 Iowa. Reilly used the KLYV studios one or two nights each week to tape his three-hour program. In 1988 the program had yet to see a profit. Broadcast only on KLYV and KVFD from Fort Dodge, the program had not secured any paid advertisers. Reilly was planning in 1988 to increase the countdown from 30-40 each week. (5)

Broadcast differential Global Positioning System (GPS) was available in Dubuque in 1996 through KLYV-FM. (6)

In 2000 KLYV (Y105) placed second in the 12 and older age group with 10% of the listeners. This was down from first place in 1998 when the station placed first in the Arbitron Company's fall survey. In 1999 KLYV placed third in the 25- to 54-year old age group. In 2000 it was replaced by WJOD with both stations owned by Cumulus Broadcasting, Inc. (7)

The 1987 Dubuque City Directory listed 1176 Iowa.

The 1989 through 1993 Dubuque City Directory listed 5490 Saratoga Road.

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Source:

1. "KFMD-FM Drops Rock 'n' Roll Format," Telegraph Herald, January 4, 1983, p. 2

2. KLYV Uses Cmpact Discs," Telegraph Herald, October 18, 1984, p. 6

3. Kirchen, Rich. "KAT-FM Big Gainer," Telegraph Herald, August 23, 1987, p.

4. Kirchen, Rich. " 'Fox 102' is Shakin' Up the Air Waves," Telegraph Herald, April 21, 1989, p. 11

5. Kirchen, Rich. "Local Radio Show Looking Toward Big Time," Telegraph Herald, February 4, 1988, p. 15

6. Bergstrom, Kathy. "System Puts Businesses on the Map," Telegraph Herald, December 1, 1996, p. 19

67 Berg, Renee. "Country Riding High in Local Radio," Telegraph Herald, March 2, 2000, p. 3

See: RADIO