"Encyclopedia Dubuque is the online authority for all things Dubuque, written by the people who know the city best.”
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Affiliated with the Local History Network of the State Historical Society of Iowa, and the Iowa Museum Association.
HEISMAN TROPHY. The award presented annually to the outstanding college football player in the United States, the trophy was named for John W. Heisman, athletic director of New York City's Downtown Athletic Club (D.A.C.). The first John W. Heisman Trophy was presented to Dubuque's Jay BERWANGER as the D.A.C. Trophy on December 9,1935.
In his research for his book on Berwanger, Brian E. COOPER found that the famous trophy was created by Frank Eliscu who in the summer of 1935 used New York University's Ed Smith as his model.
The prize was renamed the Heisman Memorial Trophy a year later on October 3, 1936.
Cooper, Brian. "One-Man Gang," Telegraph Herald, Dec. 5, 2010