HUDSON, Peggy Lynn

HUDSON, Peggy Lynn. (Colorado Springs, CO- ). In 1991 Hudson was the Advertising and Promotions Officer, FIRST NATIONAL BANK OF DUBUQUE. Hudson was responsible for directing all bank advertising including writing, designing, buying, placing and approving all bank and holding company advertising. She was also charged with preparing and executing the annual bank marketing plan, conceiving and directing all promotional activities and public relations programs, and preparing and maintaining the marketing budget. She supervised the mature customers' club activities and promotions, executed marketing functions for the holding company and its subsidiaries and was responsible for the internal/external community research for marketing.

Hudson came to First National Bank as a marketing assistant in August 1987, after serving as the production/promotion manager for KDUB-TV. As a result of her work at First National, she was the recipient of many honors. She created, directed and produced numerous Advertising Federation of Dubuque award winning ads and marketing materials.

In 1988 Hudson was awarded the Iowa Bankers Association First Place Best of Iowa Marketing Award for community relations. She received numerous Best of Iowa advertising awards and the CLARKE COLLEGE 1982 Annual St. Francis of Assisi Communications Award.

A 1982 graduate of Clarke College, Hudson took courses at the University of Dubuque toward a Masters of Business Administration degree. She graduated with distinction from the American Bankers Association School of Bank Marketing in 1991 at the University of Colorado, Boulder, Colorado. In 2008 she was the Senior Vice President-Marketing for AMERICAN TRUST AND SAVINGS BANK.