SEVEN-UP BOTTLING COMPANY - Revision history

Randylyon at 18:07, 30 June 2013

2013-06-30T18:07:33Z

← Older revision		Revision as of 18:07, 30 June 2013
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	The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.		The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.

	The 1964 through ~~1972~~ ''Dubuque City Directory'' listed 2775 University.		The 1964 through 1974 ''Dubuque City Directory'' listed 2775 University.

Randylyon at 16:33, 20 June 2013

2013-06-20T16:33:26Z

← Older revision		Revision as of 16:33, 20 June 2013
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	SEVEN-UP BOTTLING COMPANY. In 1919, Charles Lieper Grigg worked for a St. Louis, Missouri, manufacturing firm owned by “Vess” Jones. Grigg, the firm’s top salesman, came up with a new orange drink he called Whistle. Imprinted with the slogan, “It’s cloudy in the bottle,” Whistle rose to become the company’s top seller. As a result, Grigg was promoted and assumed the number-two post at the company.		[[File:7up.jpg\|200px\|thumb\|left\|]]SEVEN-UP BOTTLING COMPANY. In 1919, Charles Lieper Grigg worked for a St. Louis, Missouri, manufacturing firm owned by “Vess” Jones. Grigg, the firm’s top salesman, came up with a new orange drink he called Whistle. Imprinted with the slogan, “It’s cloudy in the bottle,” Whistle rose to become the company’s top seller. As a result, Grigg was promoted and assumed the number-two post at the company.

	However,problems arose between him and Vess, causing Grigg to find his fame and fortune elsewhere. He founded the Howdy Company in 1920.		However,problems arose between him and Vess, causing Grigg to find his fame and fortune elsewhere. He founded the Howdy Company in 1920.

Randylyon at 16:29, 20 June 2013

2013-06-20T16:29:25Z

← Older revision		Revision as of 16:29, 20 June 2013
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	The public quickly developed a taste for Grigg’s caramel colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold, and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP.		The public quickly developed a taste for Grigg’s caramel colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold, and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP.

			Early advertising featured a winged 7UP logo with copy that read "a glorified drink in bottles only. Seven natural flavors blended into a savory, flavory drink with a real wallop." By 1936 the drink was so successful that Grigg changed the name of The Howdy Corporation to The Seven-Up Company. By the late 1940s, 7UP had become the third best-selling soft drink in the world.

			In the decades to follow, 7UP developed iconic branding, setting it apart from industry front-runners. In 1967, 7UP brought the phrase UNCOLA into the national vernacular. The UNCOLA campaign set 7UP apart from its competition and became part of a counter cultural that symbolized being true to yourself and challenging the status quo.

Randylyon at 16:27, 20 June 2013

2013-06-20T16:27:55Z

← Older revision		Revision as of 16:27, 20 June 2013
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	Source		Source:

			http://www.7up.com/

	SODA POP NOTES--www.angelfire.com/zine2/thesodafizz/SodaPopNotes.pdf		SODA POP NOTES--www.angelfire.com/zine2/thesodafizz/SodaPopNotes.pdf



	The 1951 ''Dubuque City Directory'' listed 416 Central.		The 1951 ''Dubuque City Directory'' listed 416 Central.
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	The 1964 through 1972 ''Dubuque City Directory'' listed 2775 University.		The 1964 through 1972 ''Dubuque City Directory'' listed 2775 University.

	~~[[Category: Bottlers]]~~



	[[Category: Bottlers]]		[[Category: Bottlers]]

Randylyon at 16:24, 20 June 2013

2013-06-20T16:24:55Z

← Older revision		Revision as of 16:24, 20 June 2013
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	SEVEN-UP BOTTLING COMPANY. In 1919, Charles Lieper Grigg worked for a St. Louis, Missouri, manufacturing firm owned by “Vess” Jones. Grigg ~~was~~ the firm’s top salesman ~~and~~ came up with a new orange drink he called Whistle. Imprinted with the slogan, “It’s cloudy in the bottle,” Whistle rose to become the company’s top seller. As a result, Grigg was promoted and assumed the number-two post at the company.		SEVEN-UP BOTTLING COMPANY. In 1919, Charles Lieper Grigg worked for a St. Louis, Missouri, manufacturing firm owned by “Vess” Jones. Grigg, the firm’s top salesman, came up with a new orange drink he called Whistle. Imprinted with the slogan, “It’s cloudy in the bottle,” Whistle rose to become the company’s top seller. As a result, Grigg was promoted and assumed the number-two post at the company.

			However,problems arose between him and Vess, causing Grigg to find his fame and fortune elsewhere. He founded the Howdy Company in 1920.

			Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company founder C.L. Grigg decided to try his luck with lemons and limes. C.L. Grigg spent more than two years testing over 11 different formulas, all in search of a drink that was refreshing enough to prove irresistible to the people of Missouri and the world at large. In 1929, C.L. Grigg’s bubbliest drink was born.

			The public quickly developed a taste for Grigg’s caramel colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold, and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP.

	~~However,problems arose between him and Vess, causing Grigg to find his fame and fortune elsewhere (with the Howdy Company) in 1920. In 1928, he debuted a new lemon-lime drink that became Seven-Up.~~

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Randylyon at 16:21, 20 June 2013

2013-06-20T16:21:28Z

← Older revision		Revision as of 16:21, 20 June 2013
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	The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.		The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.

	The ~~1966~~ through 1972 ''Dubuque City Directory'' listed 2775 University.		The 1964 through 1972 ''Dubuque City Directory'' listed 2775 University.

	[[Category: Bottlers]]		[[Category: Bottlers]]

Randylyon at 15:41, 21 May 2013

2013-05-21T15:41:44Z

← Older revision		Revision as of 15:41, 21 May 2013
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	The 1951 ''Dubuque City Directory'' listed 416 Central.		The 1951 ''Dubuque City Directory'' listed 416 Central.

			The 1957 ''Dubuque City Directory'' listed 465 White.

	The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.		The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.

Randylyon at 17:50, 29 July 2012

2012-07-29T17:50:12Z

← Older revision		Revision as of 17:50, 29 July 2012
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	The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.		The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.

	The 1966 through ~~1970~~ ''Dubuque City Directory'' listed 2775 University.		The 1966 through 1972 ''Dubuque City Directory'' listed 2775 University.

	[[Category: Bottlers]]		[[Category: Bottlers]]

Randylyon at 14:34, 11 May 2012

2012-05-11T14:34:25Z

← Older revision		Revision as of 14:34, 11 May 2012
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	The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.		The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.

	The 1966 ~~and 1968~~ ''Dubuque City Directory'' listed 2775 University.		The 1966 through 1970 ''Dubuque City Directory'' listed 2775 University.

	[[Category: Bottlers]]		[[Category: Bottlers]]

Randylyon at 17:52, 12 April 2012

2012-04-12T17:52:53Z

← Older revision		Revision as of 17:52, 12 April 2012
Line 13:		Line 13:
	The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.		The 1959 and 1962 ''Dubuque City Directory'' listed 100 Garnet.

	The 1966 ''Dubuque City Directory'' listed 2775 University.		The 1966 and 1968 ''Dubuque City Directory'' listed 2775 University.

	[[Category: Bottlers]]		[[Category: Bottlers]]