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TRAUSCH BAKING COMPANY
Trausch Baking Company was established as JOHN P. TRAUSCH in 1907.
The 1915 Dubuque City Directory listed 1108 Iowa as the address.
The 1922 and 1929 Dubuque City Directory listed 1130 Iowa.
The 1934 Dubuque City Directory listed 19-31 Main.
The 1937 through 1989 Dubuque Consurvey Directory listed 25 S. Main.
The company was originally operated by Trausch, his wife and one employee. Deliveries were confined to the city, and bread was the main product.
In 1926 William CLEMENS, Sr., joined the firm as a manager. He was intrigued by the possibilities being realized in the baking industry by wrapping bread. Previously bread had been sold unwrapped. This severely restricted the distribution area to generally within only the immediate city. Wrapped bread could be sold over a much wider area with a resulting increase in profit to the bakery.
In 1976 the company was sold to the G. Heileman Brewing Company and became part of METZ BAKING COMPANY headquartered in Sioux City, Iowa. (2)
In 1987 the Trausch Baking Company were bakers of Sunbeam, Hillbilly and Peter Pan bread. In addition to offices and the plant in Dubuque, the company had sales and distribution centers in Waterloo, Cedar Rapids, Clinton, Burlington, Ottumwa, in Iowa; Monroe and Prairie du Chien, Wisconsin; and Moline and Rock Falls, Illinois. The company was a member of the Quality Bakers of America, a cooperative owned and operated by 150 members. In that year G. Heileman Brewing, the owner of Trausch Baking Company, announced that Bond Corp. Holdings Ltd. could sell the baking operations of the G. Heileman Brewing Company three years after the merger of the companies.
In May 1988 the sale, including the Trausch Company, was completed to RT Holding, SA, a family-owned firm based in Belgium and one of Europe's leading sugar producers. In 1999 the bakery, part of METZ BAKING COMPANY, became part of the St. Louis-based Earthgrains Company. Earthgrains was acquired by the Sara Lee Corporation in 2001. In late 2010 the financially weak Sara Lee Corporation was purchased by Grupo Bimbo, a Mexican baking company which then became the largest baker in the United States. All 140 Dubuque employees kept their jobs. (3)
1. Bergstrom, Kathy. "Former Baking Company Owner, Trausch, 66, Dies," Telegraph Herald, December 19, 1997, p. 3A. Online: https://news.google.com/newspapers?nid=aEyKTaVlRPYC&dat=19971219&printsec=frontpage&hl=en
3. Schmidt, Eilen Mozinski, "Local Bakery Completes Transition to New Owner," Telegraph Herald, September 21, 2012, p. 3A