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Encyclopedia Dubuque

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"Encyclopedia Dubuque is the online authority for all things Dubuque, written by the people who know the city best.”
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Affiliated with the Local History Network of the State Historical Society of Iowa, and the Iowa Museum Association.




MARKET PLACE DUBUQUE

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MARKET PLACE DUBUQUE. In the 1970s the factory outlet mall emerged nationally as a method by which businesses could rid themselves of canceled orders and production overruns. Outlet malls were found to appeal to women over the age of thirty-five with annual incomes of at least $40,000. Dubuque entered the outlet mall field in 1984 when DUBUQUE IN-FUTURO, announced the sale of the J. C. Penney building to the 3D Company of Winona, Minnesota. Marketplace Dubuque, the city's first no-frills factory outlet, was opened in March 1985, with ten tenants. At the time, the nearest outlet malls were in Davenport, Iowa, and Madison, Wisconsin.

Marketplace Dubuque offered customers shopping spaces created with wall and window panels to suggest an old-fashioned street scene. Dubuque was referred to as a pioneer in the factory outlet mall field because of its attempt to place such a facility in a downtown area.

Faced with cash flow problems, 3D sold the building back to In-Futuro in August 1986. There were then only three tenants remaining in the building. The structure became the single largest, nearly vacant structure in the TOWN CLOCK PLAZA. Efforts were made through June 1988, to sell the building through local real estate listings.

In August 1988, city officials announced a proposal to convert the structure into an office-retail complex. In November 1988, AMERICAN TRUST AND SAVINGS BANK announced its purchase of the building from Dubuque In-Futuro, Inc. for $380,000.