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Affiliated with the Local History Network of the State Historical Society of Iowa, and the Iowa Museum Association.
In 1964, MONTGOMERY WARD announced that it would move its store located in the downtown area of Dubuque to the west end of the city. In February 1966, rezoning of the land on which the mall was built was approved. William M. Cafaro and Associates (now Cafaro Company) of Youngstown, Ohio developed the site.
In 2009, Younkers was the only remaining original anchor store to still operate a store at the Mall. Roshek's closed its mall store in 1982, and Montgomery Ward followed in May 1983. J.C. Penney moved from its downtown location into the space that had been previously occupied by Wards. Armstrong Department Stores of Cedar Rapids, Iowa moved into the space previously occupied by Roshek's.
In the late 1980s, Armstrong's ceased operations even though the Dubuque store was profitable. At that point, Sears decided to move their store from the south end of Dubuque to Kennedy Mall. They took over the southern half of the Armstrong's store. Younker's eventually decided to expand, and moved their men's and houseware departments into the northern half of the building. In 2010, Sears, Borders, J.C. Penney, and Younkers made up the anchor stores to Kennedy Mall.
There are about 15 tenants in total who have been at Kennedy Mall since the mall opened. Bishop's Buffet was one of these original tenants. Even though Bishop's Buffet changed hands several times over the years, the restaurant remained open. Another one of the mall's original tenants; Musicland; closed by February 2006.
Originally, there was a General Cinema movie theater with a single 795-seat auditorium located within the mall, near Roshek's. In 1972 it was remodeled into a two-screen theater with about 300 seats in each auditorium. In the 1980s General Cinema built a new six-screen theater named Kennedy Mall Cinema 6 in the parking lot west of the mall to replace the theater inside the mall. The theater later changed hands. The theater was purchased by Carmike Cinemas Inc. After a new Star Cinema was built in Dubuque in 2005, the existing theater changed its format showing second run movies at a reduced rate instead of new films. In May 2007, Carmike Cinemas decided not to renew its lease, and closed the Kennedy Mall Cinema 6.
Part of the northeast corner of the mall was torn down and rebuilt to accommodate a new Borders book store. This new store took over most of what had been the food court area and the mall's Sam Goody store.
Best Buy obtained part of the south east parking lot, which was originally overflow parking, and built their own store at that location.
In April 2007, the Cafaro Company announced that it was moving forward with plans to renovate Kennedy Mall. The project was be completed in two phases with work beginning in 2007. Changes to the mall included the replacement of floors, entrances, landscaping, and parking lots. Also, skylights would be installed, and the east front of the mall was be re-configured to allow more stores to face Wacker Drive. The first phase was estimated to cost an estimated $2.9 million.
As part of the plan, the mall's center water fountain was removed to make room for retail space. The fountain had not be active in years. Many of the 37-year old mall's parking lots, sidewalks, light posts, signage, landscaping, and exterior walls were in disrepair. Redesigning included placing islands throughout the parking lot to direct traffic and allow for plantings of shrubs and trees. A new children's play area, sponsored by FINLEY HOSPITAL (THE), was opened by late June 2008.