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FAGAN, Sara Tayor
After graduating from Drake in 1997 with a B.S. in Finance, Fagen worked for two years at the Tarrance Group, a northern Virginia polling firm headed by Ed Goeas.
In April 1999, Fagen began working for the presidential campaign of George Bush. Her initial position, through January 2000, was coalitions director for Bush's Iowa caucus campaign. She then did field work in the South Carolina, Virginia, Washington, and Illinois primaries, and finally served as executive director of the Michigan campaign. After Bush was elected, Fagen worked for the White House as an associate political director (Midwest) doing political and public affairs outreach.
Fagen became the deputy to Matthew Dowd, Chief Strategist for the Bush-Cheney 2004 re-election campaign. Sara earned her reputation as one of the nation's leading political and issue campaign strategists, serving as a senior aide and White House Political Director for President George W. Bush. During the campaign, The Wall Street Journal called her a "data whiz," and said: "As a top strategist for the 2004 Bush-Cheney re-election efforts Fagen helped perfect political micro-targeting." She also served as a senior strategist helping to direct the President's message development, paid media strategy, and opinion research.
After Bush's 2004 re-election, Fagen returned to work in the White House, where she served as the director of the White House Office of Political Affairs and deputy assistant to President George W. Bush. She left for the private sector in May 2007 working as a lobbyist for Renewable Energy Group. (1)
In 2008, Fagen founded BlueFront Strategies, a strategic consulting and public affairs company, to focus on issue advocacy and solutions for business. In mid-2009, Fagen co-founded, with public affairs veteran John Brady, the company Resonate Networks, an advertising firm that used data on political leanings and attitudes to help companies and interest groups sell online ads.
Fagen became a partner at DDC Advocacy in 2011 after the company acquired Bluefront Strategies. In 2013, Fagen, along with the partners of TargetPoint Consulting, formed Deep Root Analytics, a media analytics company that helped clients use big data to improve ad buying decisions. (2)
1. "Sara Taylor Fagan," OpenSecrets.org, Online: https://www.opensecrets.org/revolving/rev_summary.php?id=76019
2. CNBC Profiles, "Sara Fagan," Online: https://www.cnbc.com/sara-fagen/
"Sara Taylor Fagan" Wikipedia, Online: https://en.wikipedia.org/wiki/Sara_Taylor