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Encyclopedia Dubuque

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Difference between revisions of "BORDEN COMPANY (THE)"

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BORDEN COMPANY (THE). The 1957 '''Dubuque City Directory''' listed 300 1/2 Iowa.
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[[Image:borden.png|left|thumb|250px|]]BORDEN COMPANY (THE). Borden Milk Products has been around for over 150 years, and is known for its processing and distribution of dairy products produced in regionally located facilities. Elsie the Cow, Borden Dairy Company's "spokescow," was used for the label on the products. Elsie was first introduced in 1936, appearing as one of four cartoon cows (with Mrs. Blossom, Bessie and Clara) in a series of advertisements that ran in medical journals. Elsie was created by a team that was led by advertising marketer David William Reid. In 1940, Reid also created for Elsie a fictional cartoon mate, Elmer the Bull, who was lent to Borden's then-chemical division as the mascot for Elmer's Glue. The pair was given calves Beulah and Beauregard in 1948, and twins Larabee and Lobelia in 1957. In 2000, '''Advertising Age''' recognized Elsie the Cow as one of the top 10 advertising icons of all time. Elsie has now been around for over 70 years. (1)
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The 1957 '''Dubuque City Directory''' listed 300 1/2 Iowa.
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Source:
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1. "Borden Dairy Company," Wikipedia, Online: https://en.wikipedia.org/wiki/Borden_Dairy_Company
  
 
[[Category: Dairy]]
 
[[Category: Dairy]]

Latest revision as of 17:52, 4 December 2019

Borden.png
BORDEN COMPANY (THE). Borden Milk Products has been around for over 150 years, and is known for its processing and distribution of dairy products produced in regionally located facilities. Elsie the Cow, Borden Dairy Company's "spokescow," was used for the label on the products. Elsie was first introduced in 1936, appearing as one of four cartoon cows (with Mrs. Blossom, Bessie and Clara) in a series of advertisements that ran in medical journals. Elsie was created by a team that was led by advertising marketer David William Reid. In 1940, Reid also created for Elsie a fictional cartoon mate, Elmer the Bull, who was lent to Borden's then-chemical division as the mascot for Elmer's Glue. The pair was given calves Beulah and Beauregard in 1948, and twins Larabee and Lobelia in 1957. In 2000, Advertising Age recognized Elsie the Cow as one of the top 10 advertising icons of all time. Elsie has now been around for over 70 years. (1)

The 1957 Dubuque City Directory listed 300 1/2 Iowa.

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Source:

1. "Borden Dairy Company," Wikipedia, Online: https://en.wikipedia.org/wiki/Borden_Dairy_Company