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Encyclopedia Dubuque

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Affiliated with the Local History Network of the State Historical Society of Iowa, and the Iowa Museum Association.




BASKIN-ROBBINS 31 FLAVORS

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BASKIN-ROBBINS 31 FLAVORS. Baskin-Robbins is an American global ice cream parlor based in Canton, Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.

The company is known for its "31 flavors" slogan. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy, hence their famous small pink spoons. The company has introduced more than 1,000 flavors since 1945.

The 1966 through 1993 Dubuque City Directory listed 2600 Dodge St.

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Source:

Wikipedia--Baskin Robbins