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Encyclopedia Dubuque

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ASSOCIATED THEATRES

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1962 advertisement. Photo courtesy: Telegraph Herald
ASSOCIATED THEATRES. When "all" of the theaters (GRAND THEATRE, STRAND THEATER, AVON THEATER, STATE THEATRE, ORPHEUM) in Dubuque ran an advertisement together for a special event or product they were all sponsoring, the term "The Associated Theatres" was used. (1)

As examples, in 1936 Associated Theatres hosted more than 300 orphans from MOUNT PLEASANT HOME and ST. MARY'S ORPHAN HOME along with members of the DUBUQUE BOYS' CLUB to a showing of "Tarzan Escapes" at the STRAND THEATER. INTERSTATE POWER COMPANY shared in sponsoring the event by furnishing transportation. (2) In 1958 Associated Theatres played host to famed western actor, Joel McCrea, whose new movie "Cattle Empire" was showing at the ORPHEUM. As part of the movie promotion to hospitals, orphan homes, and the Boys' Club in Dubuque, an autograph party at the Orpheum was scheduled for 8:00 p.m. (2)


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Source:

1. Chalmers, Diane, e-mail, March 26, 2019

2. "Orphans Treated to Theater Party," Telegraph-Herald, December 27, 1936, p. 18

3. "Film Star Joel McCrea to Visit Here March 3," The Telegraph-Herald, February 23, 1958, p. 9